Журнал BoredPanda представил подборку самых креативных и запоминающихся рекламных щитов
Как водится, главная цель наружной рекламы — привлечь внимание и создать запоминающийся образ. Поскольку большинство целевой аудитории это водители, такая реклама должна за короткие сроки донести главную мысль продукта.
Основываясь на главных критериях эффективности наружной рекламы, интернет-издание BoredPanda подготовила собственную подборку самых оригинальных и «умных» билбордов. По мнению издания, именно такая реклама запомнится даже самому быстрому водителю.
Berger: Natural Finish Colors
Advertising Agency: JWT Mumbai, India
TV3: Law And Order
Advertising Agency: Colenso BBDO, Auckland, New Zealand
The Economist
Advertising Agency: Abbott Mead Vickers BBDO, UK
Colorado State Patrol: Billboard Collision
Advertising Agency: Amelie Company, Denver, Colorado, USA
Calvin Klein Underwear
Advertising School: Chosun University, Gwangju, South Korea
Penline Stationary: Strong Tape
Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia
Science World
(Advertising Agency: Rethink, Canada)
CNN: Stories With the Full Background
Advertising Agency: DDB&CO., Istanbul, Turkey
Calgary International Film Festival
Only the best films make it. (Advertising Agency: WAX, Calgary AB, Canada)
BIC Razor
The Day After Tommorow
Advertising Agency: Contract, Mumbai, India
Max Factor
Woodland: Climbing Shoes
“Climbing Shoes” (Advertising Agency: unknown)
Martor Solingen: Extremely Sharp
Oltimer Restaurants: Tunnel
Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)
Mammoth: Play Big
Advertising Agency: David&Goliath
Anando Milk – Superhuman Powers
Advertising Agency: McCANN ERICKSON, Mumbai, India
Road Safety: Bleeding Billboard
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Panasonic Nose Hair Trimmer
Advertising Agency: Saatchi & Saatchi Indonesia
Donatos Pizza: Steaming Pizza
Advertising Agency: Engauge, Columbus, USA
Kill Bill 2
Get Organized With Peter Walsh
Avera Health: Smoking Billboard
Advertising Agency: BVK, USA
Coop’s Paints (Insurance Ad)
Advertising Agency: TM Advertising, USA, Dallas
Koleston Naturals: Change
Koleston Naturals is a hair colorant from natural ingredients. (Advertising Agency: Leo Burnett, Beirut, Libanon)
Zhangbei Fitness
Advertising Agency: Guangdong Advertising, Beijing, China
Coca-Cola
Refresh on Coca-Cola side of life. (Advertising Agency: MacLaren McCann, Toronto, Canada)
Powerhouse Gym
Advertising School: Savannah College of Art & Design, Savannah, USA
Playboy: Guys, Pray For Rain
“Guys, pray for rain.” (Advertising Agency: unknown)
YMCA: Basketball Billboard
Advertising Agency: TBWA Vancouver, Canada
Belt Up
Advertising Agency: unknown
Siemens Mixer
Silberman’s Fitness Center
